Listing Optimization

Get perfect copy and take the worry out of keyword research.

What Is Listing Optimization?

Listing optimization, simply put, is the process of either modifying an existing listing or creating a new listing so that it can be found in a database.

For Amazon sellers this means changing or creating a product page that is easier for Amazon’s search engine algorithm to understand. By optimizing your listing, your products will rank faster, increasing your chances of getting to PAGE ONE of Amazon’s search results.

Why Is Listing Optimization So Important.

This may seem obvious, but if your listing can’t be found on Amazon, you may as well not have put it up in the first place. Missing obvious keywords can cost you thousands of dollars. Targeting the wrong keywords can cost you thousands of dollars over the lifetime of your product.

What Does It Take to Optimize A Listing?

We start by taking your suggestions on what you think people would type in a search box to find your product. Then we manually generate phrases or keywords that we will use to generate a keyword list. We also ask for your input on the style you would like for the Listing. (Humorous, Serious etc.)

We then use a combination of tools available to us including but not limited to google and amazon’s search results, search information from various data points across the internet, and a proprietary algorithm that determines the specific relevance of keywords for your particular product.

Which tools we use depends on the product, as some tools perform better than other for certain products.

We check the search volume for each keyword in the list. We then sort the list by search volume. We discard any words that are irrelevant.

After we have generated a list of keywords. We start working on the listing .

We identify the product features, the advantages of those features, and then the benefits of those features to the customer.

 

We take the primary keywords and use them to generate a title that has the optimal number of characters and the correct word order. We then use a combination of the primary and secondary keywords to create five bullet points that are of optimal Length. We include the features and benefits in the bullet points.

We then write the description aiming for a length of between 1500 and 2000 characters long. We supply two versions of the description one formatted in HTML and the other is not. HTML is against amazons TOS. But pretty much every listing uses it.

Finally, we sort the keyword list into five groups to be used in your listings backend and supply you with the keyword lists and a master lists for use in ppc campaigns. The number of keywords will depend on the package you choose.

 

Common Listing Mistakes.

  • Using Incorrect characters.
  •  Incorrect Use of Hyphens. 
  •  Not using Multiple variations of words when appropriate. 
  •  Using variations of words when not appropriate. 
  •  Titles that are too long. 
  •  Titles that are too short.
  • Bullet Point that are too long or too short.
  •  Using Incorrect characters and descriptions that are too long or too short. 
  •  Repeating keywords too often. 
  •  Keywords that are too general.  
  •  And the list goes on…

Is Listing Optimization All I need?

Although listing optimization is one of the most important considerations when creating a listing, as it ensures that your product can be found on Amazon it is not the only factor. There will be many other factors like price, quality and pictures, etc., that will determine your products success.

What are the Key Benefits of Listing Optimization?

Search Engine Visibility – Your Product will be found on Amazon. Higher on Page Conversions – A higher percentage of people who see your product will buy it.

What Makes Us Qualified to Optimize Your Listing?

As a team we have personally sold over 2,000,000 Items on Amazon. We have created hundreds of listing and variations of listings. Our copywriters have English as their first Language and work in teams to ensure accuracy. Need more reasons contact us?

What Is Listing Optimization?

Listing optimization, simply put, is the process of either modifying an existing listing or creating a new listing so that it can be found in a database.

For Amazon sellers this means changing or creating a product page that is easier for Amazon’s search engine algorithm to understand. By optimizing your listing, your products will rank faster, increasing your chances of getting to PAGE ONE of Amazon’s search results.

Why Is Listing Optimization So Important.

This may seem obvious, but if your listing can’t be found on Amazon, you may as well not have put it up in the first place. Missing obvious keywords can cost you thousands of dollars. Targeting the wrong keywords can cost you thousands of dollars over the lifetime of your product.

What Does It Take to Optimize A Listing?

We start by taking your suggestions on what you think people would type in a search box to find your product. Then we manually generate phrases or keywords that we will use to generate a keyword list. We also ask for your input on the style you would like for the Listing. (Humorous, Serious etc.)

We then use a combination of tools available to us including but not limited to google and amazon’s search results, search information from various data points across the internet, and a proprietary algorithm that determines the specific relevance of keywords for your particular product.

Which tools we use depends on the product, as some tools perform better than other for certain products.

We check the search volume for each keyword in the list. We then sort the list by search volume. We discard any words that are irrelevant.

After we have generated a list of keywords. We start working on the listing .

We identify the product features, the advantages of those features, and then the benefits of those features to the customer.

We take the primary keywords and use them to generate a title that has the optimal number of characters and the correct word order. We then use a combination of the primary and secondary keywords to create five bullet points that are of optimal Length. We include the features and benefits in the bullet points.

We then write the description aiming for a length of between 1500 and 2000 characters long. We supply two versions of the description one formatted in HTML and the other is not. HTML is against amazons TOS. But pretty much every listing uses it.

Finally, we sort the keyword list into five groups to be used in your listings backend and supply you with the keyword lists and a master lists for use in ppc campaigns. The number of keywords will depend on the package you choose.

 

Common Listing Mistakes.

  • Using Incorrect characters.
  •  Incorrect Use of Hyphens. 
  •  Not using Multiple variations of words when appropriate. 
  •  Using variations of words when not appropriate. 
  •  Titles that are too long. 
  •  Titles that are too short.
  • Bullet Point that are too long or too short.
  •  Using Incorrect characters and descriptions that are too long or too short. 
  •  Repeating keywords too often. 
  •  Keywords that are too general.  
  •  And the list goes on…

Is Listing Optimization All I need?

Although listing optimization is one of the most important considerations when creating a listing, as it ensures that your product can be found on Amazon it is not the only factor. There will be many other factors like price, quality and pictures, etc., that will determine your products success.

What are the Key Benefits of Listing Optimization?

Search Engine Visibility – Your Product will be found on Amazon. Higher on Page Conversions – A higher percentage of people who see your product will buy it.

What Makes Us Qualified to Optimize Your Listing?

As a team we have personally sold over 2,000,000 Items on Amazon. We have created hundreds of listing and variations of listings. Our copywriters have English as their first Language and work in teams to ensure accuracy. Need more reasons contact us?

Listing Optimization Package

$149 Create Email Sequence xxxxx Include LinK to other pages xxxx
$349 Email Sequence with PDF xxxxx Include LinK to other pages xxxx

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Contact Us Today!

Contact Us Today!